Havaianas: Masterpiece

Havaianas

"a masterpiece"

// brand awareness campaign

This campaign was created based on the rationale of 3 important points for the brand:

- Havaianas are unique and recognizable by every Brazilian

- Havaianas have millions of colors, and their colorful way of seeing life can be expressed through the biggest and most recognizable masterpieces!

- We needed to bring a more fashion and premium aspect to the communication