Riot Games: The Community Shopkeeper

Riot Games

The Community Shopkeeper

// brand awareness campaign

In Brazil, a lot of people love League of Legends so much that they decided to make a living out of their love for the game, selling fan made digital arts, tattoos, toys and even cupcakes. But due to all the bureaucracy and licensing Riot has to deal with, it is almost impossible for the company to recognize them. That is why, in the celebration of the 10th anniversary of the game in the country, we found a way to give them the recognition they always deserved.

More than media, our artwalls are now part of the Brazilian landscape. It's important because it transcends the game and puts League as part of Brazilian culture.