Havaianas x Joshua Vides

// Art Director

A campaign for the collab Havaianas x Reality to Idea from Joshua Vides. The challenge here was to locate the well-known artist and merge him with a brazilian touch.
I created a story including steps to show the "normal" world and then the "Joshua's world" to create a storytelling and add value to the product.
Since it has a more premium focus and slightly more expensive than the usual havaianas products.
This project was focused on Instagram and other social media.
That was really cool. :)