Trek: Black Friday

Trek

Black Friday

// Sell Out Campaign

Trek, the world-renowned premium and competitive bike brand, called me to run this Black Friday campaign. I created numerous POS assets for the entire chain of partner physical stores.

The biggest challenge here was to do something modular: so that each store, in different formats and different regions could have standardized communication. In this project I played the role of a complete group of professionals: art direction, copywriting, and finalization of files for printing.